The trouble with small business marketing is that small businesses are often time poor, cash strapped and resource light. Yet, they are told to research the market, develop customer target groups, create messages for different groups, build websites, create a blog, get a podcast, sign up to face book...the list goes on and on...
Whilst all of the above are excellent marketing aspects in their own right, most of the time our working day just gets in the way. Ruining around, organising, dealing with too many emails and phone calls are all things that eat into the time of a busy MD/CEO in a small business.
Finally i know what i want to say on my blog....How do small, businesses with say 3-10 employees (in the office), work out what is the best marketing practice when budgets are tight and there is so much they can do.
This blog will detail ideas i have and marketing aspects that i am either putting into place with actual companies right now...or are in the process of being developed for actual, real small companies.
My names is James Scott...and i am discovering the world of blogging...so i can speak about its merits first hand to my clients.
www.blacksheepthinking.co.uk
Some of the companies i am consulting for are:
www.patersondata.com
www.camcar.co.uk
www.instructacard.co.uk
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