Deciding on whether to set up a facebook group or a facebook page for your company or organisation is currently very simple...
Do you want your newsletter to be on your facebook profile?
Do you want your blog to be on your facebook profile?
If the answer to either of these questions is YES, then set up a facebook PAGE for your business and not a GROUP.
I went from a facebook business page to a facebook group because it looks a little more professional, but unfortunately you have little flexibility.
Good luck
Blacksheep Solutions Ltd is a marketing consultancy based in Norfolk, UK
http://www.blacksheepthinking.co.uk/
Tuesday 8 December 2009
Monday 7 December 2009
Adding your blog to Facebook
Clearly, this could NOT be really easy or why else would companies charge!
In my last blog I discussed setting up a business facebook page. Now I would like to also add that you could set up a group and not a page...if that suits. I will discuss how to do that later.
I think most people will not even notice the difference.
The main advantage of a page is that you can add a blog...which as of the posted date of this blog; you cannot do on a group.
I suggest that for a group you create a blog page and have that running at the same time, whilst manually (I know, sounds rubbish), updating your discussion board on your group with your blog.
Group or Page company profile...either way, you need a page if you want facebook to show your blog automatically.
Assuming you have created a blog (i use eblogger), then follow these steps:
1) Create a page using the text icon in the bottom left corner. If this is not visible (it does seem to disappear) go to http://www.facebook.com/pages/create.php
If this link fails then type 'facebook business page' into google.
You will be asked to complete a series of forms to get your business page up and running.
2) Next click on the tab to view/add notes
Now this may be a bit of a hash way of doing it...but it works.
In the top right hand corner there is a button called 'my page edit' click this.
Scroll down to 'NOTES'
Click 'EDIT'
On the right hand side you will see import blog.
Click and paste your blog URL here.
That's it - all done
For more on low cost marketing visit http://www.blacksheepthinking.co.uk/
In my last blog I discussed setting up a business facebook page. Now I would like to also add that you could set up a group and not a page...if that suits. I will discuss how to do that later.
I think most people will not even notice the difference.
The main advantage of a page is that you can add a blog...which as of the posted date of this blog; you cannot do on a group.
I suggest that for a group you create a blog page and have that running at the same time, whilst manually (I know, sounds rubbish), updating your discussion board on your group with your blog.
Group or Page company profile...either way, you need a page if you want facebook to show your blog automatically.
Assuming you have created a blog (i use eblogger), then follow these steps:
1) Create a page using the text icon in the bottom left corner. If this is not visible (it does seem to disappear) go to http://www.facebook.com/pages/create.php
If this link fails then type 'facebook business page' into google.
You will be asked to complete a series of forms to get your business page up and running.
2) Next click on the tab to view/add notes
Now this may be a bit of a hash way of doing it...but it works.
In the top right hand corner there is a button called 'my page edit' click this.
Scroll down to 'NOTES'
Click 'EDIT'
On the right hand side you will see import blog.
Click and paste your blog URL here.
That's it - all done
For more on low cost marketing visit http://www.blacksheepthinking.co.uk/
How to Set Up a Facebook Business Page
After spending quiet a while trying to figure out how to add a facebook business page without having it linked to your personal profile I thought other newbie’s might also find this blog of some use...
If you found this easy then stop reading. For those of you that want to create your own business profile then here are the basics.
1) Your business has to be linked to a name
I thought I could just have a business page with nothing to do with me on a personal level. Apparently not! Business profiles are 'PAGES' within a person’s profile. This means that you will need to create a new 'Person' profile first (unless you want the business page to be part of your current personal profile).
So, you first need to set up either a made up persons name or your own as a new user to facebook. Only now can you add a business page within the assigned profile.
2) Adding your profile page
Before completing these next steps, make sure you are logged into your new profile.
Next visit http://www.facebook.com/pages/create.php
If this link fails then type 'facebook business page' into google.
You will be asked to complete a series of forms to get your business page up and running.
3) Finding your new page.
Remember that you log in through your fake or company person profile to get access to your business page.
To view your new page, log in to your account and in the top right hand box; search your exact business (page) name.
You should see it appear (within your fake or person profile) account.
From here you can edit the info section, add pictures or insert your blog.
4) Check your profile page and become a fan!
Log out of your newly set up account.
Log in using your personal account (if you have one) and search two aspects:
4.1) Search your fake or person specific name via the email address you used to set up the account. You will see that there are no details (unless you add them) and that all details are blocked.
4.2) Search your business page name (so in my case it is Black Sheep Solutions Ltd)
Here you can become a fan or simply see the page as others do.
5) Tell your friends and colleagues
As you will not have any friends in your new profile / business page, a good place to start, once your personal profile is a FAN, is to use the 'suggest to friends' text link in the top left hand corner of your own personal profile page.
If there is a better way, please do let me know.
For more details on marketing for SME's please visit http://www.blacksheepthinking.co.uk/
Good Luck
If you found this easy then stop reading. For those of you that want to create your own business profile then here are the basics.
1) Your business has to be linked to a name
I thought I could just have a business page with nothing to do with me on a personal level. Apparently not! Business profiles are 'PAGES' within a person’s profile. This means that you will need to create a new 'Person' profile first (unless you want the business page to be part of your current personal profile).
So, you first need to set up either a made up persons name or your own as a new user to facebook. Only now can you add a business page within the assigned profile.
2) Adding your profile page
Before completing these next steps, make sure you are logged into your new profile.
Next visit http://www.facebook.com/pages/create.php
If this link fails then type 'facebook business page' into google.
You will be asked to complete a series of forms to get your business page up and running.
3) Finding your new page.
Remember that you log in through your fake or company person profile to get access to your business page.
To view your new page, log in to your account and in the top right hand box; search your exact business (page) name.
You should see it appear (within your fake or person profile) account.
From here you can edit the info section, add pictures or insert your blog.
4) Check your profile page and become a fan!
Log out of your newly set up account.
Log in using your personal account (if you have one) and search two aspects:
4.1) Search your fake or person specific name via the email address you used to set up the account. You will see that there are no details (unless you add them) and that all details are blocked.
4.2) Search your business page name (so in my case it is Black Sheep Solutions Ltd)
Here you can become a fan or simply see the page as others do.
5) Tell your friends and colleagues
As you will not have any friends in your new profile / business page, a good place to start, once your personal profile is a FAN, is to use the 'suggest to friends' text link in the top left hand corner of your own personal profile page.
If there is a better way, please do let me know.
For more details on marketing for SME's please visit http://www.blacksheepthinking.co.uk/
Good Luck
Friday 4 December 2009
Marketing for Small Businesses
The trouble with small business marketing is that small businesses are often time poor, cash strapped and resource light. Yet, they are told to research the market, develop customer target groups, create messages for different groups, build websites, create a blog, get a podcast, sign up to face book...the list goes on and on...
Whilst all of the above are excellent marketing aspects in their own right, most of the time our working day just gets in the way. Ruining around, organising, dealing with too many emails and phone calls are all things that eat into the time of a busy MD/CEO in a small business.
Finally i know what i want to say on my blog....How do small, businesses with say 3-10 employees (in the office), work out what is the best marketing practice when budgets are tight and there is so much they can do.
This blog will detail ideas i have and marketing aspects that i am either putting into place with actual companies right now...or are in the process of being developed for actual, real small companies.
My names is James Scott...and i am discovering the world of blogging...so i can speak about its merits first hand to my clients.
www.blacksheepthinking.co.uk
Some of the companies i am consulting for are:
www.patersondata.com
www.camcar.co.uk
www.instructacard.co.uk
Whilst all of the above are excellent marketing aspects in their own right, most of the time our working day just gets in the way. Ruining around, organising, dealing with too many emails and phone calls are all things that eat into the time of a busy MD/CEO in a small business.
Finally i know what i want to say on my blog....How do small, businesses with say 3-10 employees (in the office), work out what is the best marketing practice when budgets are tight and there is so much they can do.
This blog will detail ideas i have and marketing aspects that i am either putting into place with actual companies right now...or are in the process of being developed for actual, real small companies.
My names is James Scott...and i am discovering the world of blogging...so i can speak about its merits first hand to my clients.
www.blacksheepthinking.co.uk
Some of the companies i am consulting for are:
www.patersondata.com
www.camcar.co.uk
www.instructacard.co.uk
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