Why is it that so few SME’s regularly update their website. After speaking with a number of web developers and agencies it still seems as if building the new company website is a one off process.
Build it, leave it and hope that customers continue to love it and use it.
Websites are organic, they need to be continuously developing, changing and updated because that is what your customers will want to see. Think of them as a sales person or customer advisor. Marketers need to develop their website personality or take the personality elements of their brand and build the website around them.
So when building your site or improving it, try to stay clear of falling into the trap of making it a one off process.
Assign a budget for ongoing changes and updates. Consider how you can make your website come alive and feel less static.
Make your customers feel that your business is right there waiting for their call or email, ready to serve!
For more information, please visit www.blacksheepthinking.co.uk
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